by idigmarz | May 31, 2023 | In the News, Social Media Posting
There’s a lot of buzz surrounding the social platform TikTok. With concerns about the safety and security of user data, and China’s influence on the app, some countries are considering a ban – if they haven’t already done so. While TikTok is a huge advertising...
by idigmarz | Oct 9, 2019 | Branding and Website Redesign, Building a brand online, Digital Marketing Strategy, Facebook, Instagram, Social Media Posting
Building a strong, recognizable brand is as important now as it has ever been. In this digital age, consumers have the luxury of being able to look up and compare companies across every industry online, providing them with greater insights into the products or...
by idigmarz | Jul 4, 2018 | Digital Marketing Strategy, Social Media Posting
There are many different outlets for your brand to interact with consumers: in person through employees, through the language in advertisements or through online communications on social media. It seems that now, more than ever, it’s becoming increasingly easier to...
by idigmarz | Nov 29, 2017 | Mobile, Paid Advertising
There’s no doubt that we’re moving towards a mobile-first society. Statistics Canada has released interesting, yet not entirely surprising, data from the 2016 Census that has deep implications for your mobile marketing strategy. For example, 76% of Canadians own a...
by idigmarz | Jun 15, 2017 | Social Media Posting
Hashtags can be a divisive social media tool. Some embrace the # symbol while others are completely mystified about its purpose and power. When used correctly, hashtags can increase engagement and brand awareness; however, if overused, cluttering your post with...