by idigmarz | Sep 18, 2024 | Insights
Google has announced a reversal of its plan to phase out third-party cookies, at least for now. This decision to delay the shift to a more privacy-focused alternative has significant implications for marketers, publishers, and web users alike. Here’s what this...
by idigmarz | Mar 15, 2024 | Google, In the News, Search Engine Optimization, Technology
With the introduction of AI, comes Google’s Search Generative Experience (SGE), an innovation in the search engine experience. What does it look like? How does it work? And most importantly, how will it affect your business rankings on Google? Digital marketers are...
by idigmarz | Jan 29, 2024 | In the News, Paid Advertising, Technology
What does the future hold for ad tech as we enter 2024? Certainly, AI will be there and companies will be looking to harness it optimally to improve content, campaigns and strategy. The streaming and TV landscape will get a bit of a shakeup as major streaming services...
by idigmarz | Nov 1, 2023 | In the News
In a digital world that’s constantly evolving, you need to adapt to stay relevant, let alone get ahead and grow. Adapting means implementing the newest and best technologies for your business. Not only can technology help you expand your business, but it can make...
by idigmarz | Aug 23, 2023 | Digital Marketing Strategy, In the News
A digital transformation has been happening in the home services industry. What does that mean? What does that look like? The home services industry encompasses a wide range of trades such as HVAC, plumbing, lawn care, house cleaning, and electrical work that make up...
