by idigmarz | Mar 8, 2024 | idig in the news, In the News
This year, 2024, iDIG is celebrating its 20th year anniversary! This would have never happened without our incredible team members and our loyal clients. We find ourselves reflecting on our evolution, growth and accomplishments that have defined our company over the...
by idigmarz | Nov 23, 2023 | In the News, Paid Advertising
If you haven’t heard, Google is phasing out third-party cookies, beginning in January. This marks a notable transformation for the Google ad engine. Despite the news first being shared in 2020, marketers, publishers, and ad tech entities are still unsure what the...
by idigmarz | May 15, 2023 | Conversion Optimization, Digital Marketing Strategy, In the News
Replacement for Human Expertise ChatGPT. This AI language model has impacted our lives in so many ways already. Whatever your industry, whatever your job, you can probably find a way that ChatGPT can make your life easier. For writers, it can act like an assistant and...
by idigmarz | May 9, 2022 | B2B Marketing, Digital Marketing Strategy
If you work in digital marketing, then you know how important Google Analytics is. But changes are coming in the upcoming year, and after 10 years Google is retiring Analytics 3. So, what exactly does that mean? Here is how you can get ready for Google Analytics 4....
by idigmarz | Mar 9, 2022 | B2B Marketing
Digital marketing is constantly changing and evolving to fit the needs and wants of the consumer. As Covid-19 has changed the way millions of people go to work, conduct business, and advertising, so too has Covid-19 changed the way consumers interact with digital...