by idigmarz | Oct 16, 2024 | Insights
The HVAC industry is highly competitive, and one of the biggest challenges is consistently attracting new customers. Standing out in this crowded market requires more than just offering quality services; it requires innovative marketing strategies that set your...
by idigmarz | Jan 29, 2024 | In the News, Paid Advertising, Technology
What does the future hold for ad tech as we enter 2024? Certainly, AI will be there and companies will be looking to harness it optimally to improve content, campaigns and strategy. The streaming and TV landscape will get a bit of a shakeup as major streaming services...
by idigmarz | Aug 23, 2023 | Digital Marketing Strategy, In the News
A digital transformation has been happening in the home services industry. What does that mean? What does that look like? The home services industry encompasses a wide range of trades such as HVAC, plumbing, lawn care, house cleaning, and electrical work that make up...
by idigmarz | Jun 14, 2023 | In the News
HVAC marketing is its own unique world of marketing. When HVAC dealers go searching for a marketing agency, they want one that already knows the business, the customers, and how to convert them. As an HVAC marketing agency ourselves, we have some tips we’d like to...
by idigmarz | May 9, 2022 | B2B Marketing, Digital Marketing Strategy
If you work in digital marketing, then you know how important Google Analytics is. But changes are coming in the upcoming year, and after 10 years Google is retiring Analytics 3. So, what exactly does that mean? Here is how you can get ready for Google Analytics 4....
