by idigmarz | Jun 15, 2017 | Social Media Posting
Hashtags can be a divisive social media tool. Some embrace the # symbol while others are completely mystified about its purpose and power. When used correctly, hashtags can increase engagement and brand awareness; however, if overused, cluttering your post with...
by idigmarz | Feb 15, 2017 | Social Media Posting
Job applicants are always being advised to clean up their social media accounts prior to interviews. Having a public profile could cost you a dream position, as more employers are now using social media to screen candidates. Once hired, many businesses have social...
by idigmarz | Sep 29, 2016 | Branding and Website Redesign, Social Media Posting
What are the building blocks and essentials for creating a successful social media base? Whether you’re selling a product, trying to gain followers or attempting to persuade people for a cause, your audience needs to be able to find you first: Facebook: For most,...
by idigmarz | Sep 16, 2016 | Digital Marketing Strategy, In the News
If there is one thing we continue to learn in 2016, it’s that marketing is always evolving. Brands must focus on improving the customer experience and marketing in a digital-first world. Emerging channels like video, mobile and social media are creating more ad view...
by idigmarz | Sep 11, 2015 | Social Media Posting
Some of the most effective social media content campaigns are promotions. They can extend your reach and further engage consumers. But running promotions is not as easy as it sounds. Content marketing is not about hard-sell advertising, or saturating feeds with too...