The Importance of Video Marketing for Your Business

In today’s world of digital marketing, businesses are constantly looking for better ways to reach their target audience and keep them engaged. Creating original quality content that is relevant and fresh is an essential part of every effective digital marketing strategy, but that doesn’t stop at writing blogs and creating infographics. The rising importance of video is undeniable and every business can benefit from a well-designed video marketing strategy.

Here’s why video is an absolute must in digital marketing:

Increased Conversions
Video marketing should be a priority because it can increase conversions and create a lasting impression in the minds of your target audience. For example, adding a video to a landing page that quickly explains your product or service can have a significant impact on sales as people are more likely to watch a video and retain the information than they would if it was just an article.

Improved Search Engine Optimization (SEO)
Google and other search engines place a special importance on high-quality video content, which is why embedding videos directly into your website is a great way to boost your business’s SEO ranking. Implementing a carefully crafted video marketing strategy has been proven to drive more traffic to your website, as well as raising the average time on page.

Brand Awareness
There’s a lot of online competition and there are many different brands and products battling for consumer attention. Video content is a great way to give people a detailed look at

what your business can offer and how it stands out from the competition. Creating engaging video content is the best way to connect with your audience, as it allows them to get a full picture of what your brand represents and provides a comparison to competitors.

Better Engagement
Quality visual content is the key to higher engagement on social media, and video is the undisputed champion of visual content. We have found that audiences are more likely to engage with and share a video than they would a blog or regular social post. We are now living in a mobile-first world, and with mobile video consumption on the rise over the past few years, there are major opportunities to reach more people in a more effective way with quality video content.

Need an effective video marketing strategy but don’t know where to start?
Contact one of our marketing experts to get started.

idig Marketing is a full-service digital strategy and development firm that generates meaningful website traffic and drives high value leads to your organization. By optimizing organic content with paid advertising, our custom methodology is adapted to meet your requirements and exceed your objectives.

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