There is a common misconception amongst some business owners that you can utilize SEO sporadically and still reap all the benefits. Unfortunately, that isn’t the case, SEO requires constant attention, and if you stop using it, you’ll see an immediate negative impact on your Google rankings, site traffic, and even sales. So, what really happens when you stop doing SEO? We’ve broken it down to illustrate how neglecting SEO impacts each element of your business.
Some people turn their nose up at blogs, but they’re an essential component of every strong SEO strategy. Frequently posting blogs gives Google an array of content to scour, which shows the search engine that your business is not only operational but relevant. Without it, you will:
- Miss out on the opportunity to rank your business’s target keywords.
- Minimize your active audience.
- Reduce organic and direct traffic to your site.
Although you may think the main page on your website is your business’s homepage, in a lot of ways, it’s your Google My Business profile. When people search for your business, it’s the first thing they see, and therefore it’s their first impression of you, and you know what people say about first impressions. Neglecting your local presence when you stop doing SEO means you’ll have to rely on potential customers finding you organically. With local optimization, it’s more like you’re finding them, which gives you all the power.
Neglecting technical issues goes far beyond correcting failures as you notice them. If you don’t have a quality diagnostic tool and someone who knows how to interpret the data, there could be several issues impacting your site’s ranking that you don’t even know about. Stopping SEO allows duplicate content and sitemap coverage issues to go unnoticed, which can be detrimental to your site’s visibility on search engines like Google.
We mentioned the importance of blogs earlier, but as effective as they are, they can never replace the pages on your site with more substance, like your products and services pages. You need to constantly revamp these pages because they contain your short, high-ranking keywords. By simply updating these content pages regularly you can increase your site traffic by as much as 30%, which is why it’s never a good idea to stop doing SEO.
Creating new pages on your site is about a lot more than curb appeal. It’s important to analyze how your target is searching for and digesting content, and build new pages on your site accordingly. Updating your current pages is useful, but it will only get you so far. Creating new pages designed with your target’s current needs and habits in mind, from an SEO standpoint, will increase your sites ranking significantly. Even if your customers’ needs aren’t changing, Google’s algorithms are, and you need to keep up with them if you want your business to be successful.
idig Marketing is a full-service digital agency that generates meaningful website traffic and drives high value leads to your organization. By optimizing organic content with paid advertising our custom methodology is adapted to meet your requirements and exceed your objectives.