Should You Hire an In-House Marketer or Agency?

Businesses of all sizes struggle with the decision to host resources in-house or use an external provider or agency. While it might seem that it’s more efficient and affordable to hire a dedicated marketing specialist, this is impossible to achieve with one individual. Having a team of category experts to handle all marketing requirements not only costs less than hiring in-house but also delivers a higher level of expertise, better results and ROI.

When you hire a full-time employee to handle marketing, you’re going to have to pay top dollar to attract a qualified candidate. Salaries vary depending on location and you also have to consider other expenses including benefits, vacation pay and office costs.

When you choose to work with a qualified partner / agency, you have to access a team of experts, usually for the cost of one in-house marketing specialist. A quality partner / agency will have experienced project managers, knowledgeable developers, analysis and skilled social media managers in addition to a team of copywriters, editors and graphic designers—all excelling in their area of expertise. With idig, you can have up to 10 different people using their knowledge and expertise to meet and exceed your marketing objectives.

A quality marketing partner must have all the tools required to execute a successful marketing strategy. Further, for any business to purchase the software and hardware used daily would be cost prohibitive. Experience has proven that it isn’t possible for any in-house marketing manager to have the knowledge and experience to properly use the required software.

Partnering with the right partner agency is key and with idig has been proven to be more cost efficient and effective than building or maintaining your own marketing department.

If you’re still unsure which route is best for you, contact one of our marketing specialists, to further discuss how we can help meet your business needs.

idig Marketing is a full-service digital agency that generates meaningful website traffic and drives high value leads to your organization. By optimizing organic content with paid advertising our custom methodology includes hosting, eCommerce and online security.

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