Transforming a Southern Ontario HVAC Dealer’s Digital Presence for Maximum ROI
“We’ve been working with iDig Marketing for our website and SEO, and the experience has been excellent. Their team is responsive, knowledgeable, and always willing to help. Since partnering with them, we’ve seen great improvements in our online presence and lead generation. If you’re looking for a marketing company that delivers results and genuinely cares about your business, I highly recommend iDig Marketing.”
– Farshid Samimi, Able Able Air KW, President
Challenges
In 2024, a prominent HVAC dealer in Southern Ontario partnered with iDIG Marketing to overhaul their marketing efforts. They needed a cohesive, full-fledged program that didn’t just drive traffic, but generated qualified, high-intent leads. Our goal was to take over and optimize all aspects of their marketing—from Google Ads and weekly SEO content to social media, website maintenance, and offline creative—ensuring a unified message across every channel.
The Strategy & Execution
At iDIG, we don’t focus on driving meaningless traffic; we prioritize quality over quantity. We work primarily with Google to acquire high-intent leads through Ads and SEO, but we never put all our eggs in one basket. Our approach for this HVAC dealer was omnichannel and data-driven:
- Immediate Paid Ad Optimization:
- PIn the first year, we completely restructured their Google Ads campaigns to maximize their existing budget.
- Comprehensive Web Overhaul:
- PAfter one year of generating baseline growth, we designed and developed a brand-new website. The focus was on modern aesthetics, mobile responsiveness, and a massive structural upgrade for SEO.
- Unified Communications:
- PWe ensured that every promotion and campaign was prominently and uniformly displayed across their website, Google Business Profile, social media, and advertising platforms.
The Results
Phase 1:
Maximizing Existing Ad Spend
Within the first year of our partnership, we drastically improved the efficiency of their Google Ads. Without increasing their advertising budget by a single cent, we achieved:
- Over 150% Increase in Google Ad conversions.
- Over 60% Decrease in Cost Per Conversion (CPA).
Phase 2:
The New Website Launch (6-Month YoY Comparison)
The launch of the new website was a catalyst for explosive organic and direct growth. In the six months following the launch, compared to the same period the previous year, the results were transformative:
Organic Search
+110%
Traffic Growth (YoY)
+176%
Lead/Webform Growth (YoY)
Direct Search
+125%
Traffic Growth (YoY)
+571%
Lead/Webform Growth (YoY)
Paid Search
N/A (Same Spend)
Traffic Growth (YoY)
+168%
Lead/Webform Growth (YoY)
Phase 3:
Local SEO and Social Media Lead Generation
By continuously refining their local presence and social media strategy over the last 12 months, we drove highly qualified users to convert:
- Google Business Profile: Generated 68% more phone calls compared to the previous 12 months.
- Social Media: Achieved a 3,800% increase in leads while driving 61% less traffic—proving that hyper-targeting the right audience yields far better results than casting a wide, unqualified net.
The iDIG Difference
We are a family-owned and operated business that has grown into a specialized HVAC marketing agency. Having worked with HVAC dealers since 2014—and proudly serving as Daikin’s first Agency of Record in Canada—we have deep, industry-specific expertise.
We Test So You Don't Have To:
We constantly test new platforms and ad formats across our national portfolio of HVAC clients. We are even running ChatGPT ads for many HVAC dealers now and are seeing a strong ROI. At the end of the day, we utilize whatever channel drives the best cost-per-lead while ensuring lead quality remains high.
True Partnership:
We don’t have hundreds of clients, and you will never be just another number to us. We are a small, personable team that prides itself on customer service and building long-term relationships—many of which have been going strong since 2014.
Omnichannel Alignment:
When we run a promotion for you, we handle all aspects of your business, ensuring that your communications and advertising initiatives are uniform and conveying the exact same messaging everywhere your customers look.
Ready to see if iDIG Marketing is the right match for your HVAC business?
Contact Us
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