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Exploring the Fifth and Sixth P of Marketing

Exploring the Fifth and Sixth P of Marketing

[courtesy of BrianSolis.com] For years I’ve written about how the 4 Ps of Marketing, Product, Place, Pricing, and Promotion represented a dated perspective of customers and markets. In an era of connected consumerism, one could argue the merits of any of “Ps” and...
Facebook: Can it Keep Growing?

Facebook: Can it Keep Growing?

[courtesy of BrianSolis.com] Guest post by Ekaterina Walter (@ekaterina), a social innovator at Intel and the author of “Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg.” This question has been of great interest to...