iDIGress
Why Brands Should Use Social Media
We use it every day, from a tweet, a status update, a hashtag, a post or an upload everyone now in...
Marketing ROI Metrics You Should Know
Although it may seem obvious, it’s important to understand that the analysis stage is absolutely...
Measuring Your Marketing ROI: Data Collection
Your Guide to Measuring Marketing ROI The days of marketing in the dark are over. In digital,...
Marketing Strategy: What are you Optimized for?
As a business owner there are many different metrics that measure success, but balance in your...
How the Removal of Google Sidebar Ads Affects your Marketing Strategy
Not long ago, it was announced that Google would be removing sidebar ads from their search...
Marketing on Instagram Increases Awareness and Engagement
Last month, Instagram ads were made more accessible and easier to use. When looking for...
The Ripple influence is more than marketing theory
At idig, we believe in the ripple. It's not a new theory to marketing, but one that we've dug out...
The Top 5 Reasons your business should be BLOGGING
We're often asked if blogging is really necessary. Especially from small to mid-size businesses...
Engagement metrics—playing the numbers
The most important aspect of any engagement metric is to understand what type of conversion you...