by idigmarz | Apr 15, 2016 | Digital Marketing Strategy
Your Guide to Measuring Marketing ROI The days of marketing in the dark are over. In digital, print and mass media advertising, the ability to track results and measure your marketing ROI is at an all-time high. There are three main steps that should be followed when...
by idigmarz | Mar 24, 2016 | Digital Marketing Strategy
As a business owner there are many different metrics that measure success, but balance in your marketing strategy is essential to achieving your short- and long-term goals. Enduring approaches are easy to come up with, but having the patience to invest in brand...
by idigmarz | Mar 11, 2016 | Digital Marketing Strategy, Google
Not long ago, it was announced that Google would be removing sidebar ads from their search results, and the changes have already begun. The Google sidebar ads that will be removed do not include Product Listing Ads (PLAs). These ads are especially helpful for...
