Best Practices for Facebook Contests

Best Practices for Facebook Contests

Running a contest on Facebook is a great way to increase engagement and brand awareness. However, far too many businesses don’t fully plan out their contests or even set objectives or benchmarks. To harness the potential of Facebook contests, make sure you take some...
Hashtag Best Practices 2017

Hashtag Best Practices 2017

Hashtags can be a divisive social media tool. Some embrace the # symbol while others are completely mystified about its purpose and power. When used correctly, hashtags can increase engagement and brand awareness; however, if overused, cluttering your post with...
Significant Evolutions in eCommerce

Significant Evolutions in eCommerce

A few months ago, Facebook made an announcement that Store, their online eCommerce platform, now allows customers to make purchases without leaving Facebook and they’ve made improvements to allow the Store to be more mobile-friendly. This is an improvement from the...