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Marketing ROI Metrics You Should Know

Marketing ROI Metrics You Should Know

Although it may seem obvious, it’s important to understand that the analysis stage is absolutely crucial in measuring your marketing ROI. There is no shortage of statistics that you can find from the data available to track your campaign or web traffic, so the...
The Ripple influence is more than marketing theory

The Ripple influence is more than marketing theory

At idig, we believe in the ripple. It’s not a new theory to marketing, but one that we’ve dug out of our traditional marketing trunk and applied to the digitally social world of business. Today, word-of-mouth marketing exists at a more sophisticated level,...
Engagement metrics—playing the numbers

Engagement metrics—playing the numbers

The most important aspect of any engagement metric is to understand what type of conversion you want to achieve through your marketing actions. For every campaign, you need a goal. This may sound obvious, but in a social networking world, the equation is not so easy....