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Best Practices for Facebook Contests

Best Practices for Facebook Contests

Running a contest on Facebook is a great way to increase engagement and brand awareness. However, far too many businesses don’t fully plan out their contests or even set objectives or benchmarks. To harness the potential of Facebook contests, make sure you take some...
The Ripple influence is more than marketing theory

The Ripple influence is more than marketing theory

At idig, we believe in the ripple. It’s not a new theory to marketing, but one that we’ve dug out of our traditional marketing trunk and applied to the digitally social world of business. Today, word-of-mouth marketing exists at a more sophisticated level,...