by idigmarz | Nov 21, 2018 | Conversion Optimization
Many companies have times during the year where sales peak and an off-season where sales slow down. However, some businesses work in an extremely seasonal industry—where weather or time of year completely dictate sales. With a smart digital marketing strategy, you can...
by idigmarz | Aug 9, 2018 | Google, Paid Advertising
Google recently made some important announcements at their 2018 Google Marketing Live keynote presentation. We’ve spent some time digging deeper into Responsive Search Ads and how these improved formats will be able to significantly improve results for our...
by idigmarz | Jul 25, 2018 | Google
The 2018 Google Marketing Keynote was filled with a number of announcements, including the rebranding of Google AdWords to Google Ads, Google Marketing Platform and Google Ads Manager. In addition to the name change, topics to watch were machine-learning and the...
by idigmarz | Jul 19, 2018 | Instagram, Social Media Posting
In the constantly changing world of social media, it’s hard to predict when a new innovation or trend will come along that significantly impacts the way people interact online. Although YouTube has been the industry leader in long-form video for the past decade,...
by idigmarz | Jun 27, 2018 | Google, Google Local Services Ads
Local Service ads, which are backed by a Google Guarantee are now available in Canada. These ads generate leads and allow businesses to communicate with customers through the Local Services ad app or website portal and will show up in searches with a Google Guaranteed...
