by idigmarz | Oct 29, 2015 | Technology
The most important aspect of any engagement metric is to understand what type of conversion you want to achieve through your marketing actions. For every campaign, you need a goal. This may sound obvious, but in a social networking world, the equation is not so easy....
by idigmarz | Oct 9, 2015 | Branding and Website Redesign, Conversion Optimization
The average reader has about 15 seconds of attention span. That means you have a very short amount of time to instil confidence, trust, interest, credibility, and enjoyment to the users landing on your site. And let’s face it; all websites are not created equal....
by idigmarz | Sep 25, 2015 | In the News
As technology evolves, e-commerce players have to keep up with efficient online buying and selling. In 2015 and beyond, they need to be at the top of their game. With the introduction of flash sales and daily deals, distinctions between a retailer and an etailer are...
by idigmarz | Sep 11, 2015 | Social Media Posting
Some of the most effective social media content campaigns are promotions. They can extend your reach and further engage consumers. But running promotions is not as easy as it sounds. Content marketing is not about hard-sell advertising, or saturating feeds with too...
by idigmarz | May 27, 2015 | In the News
Most folks believe that the millennials are one single (entitled) entity of young adults between the ages of 18 and 34. And this would be somewhat incorrect. They are not a single entity—they are, in fact, incredibly diverse. Different cultures, different...
