by idigmarz | Mar 24, 2016 | Digital Marketing Strategy
As a business owner there are many different metrics that measure success, but balance in your marketing strategy is essential to achieving your short- and long-term goals. Enduring approaches are easy to come up with, but having the patience to invest in brand...
by idigmarz | Mar 11, 2016 | Digital Marketing Strategy, Google
Not long ago, it was announced that Google would be removing sidebar ads from their search results, and the changes have already begun. The Google sidebar ads that will be removed do not include Product Listing Ads (PLAs). These ads are especially helpful for...
by idigmarz | Jan 29, 2016 | Social Media Posting
Last month, Instagram ads were made more accessible and easier to use. When looking for high-engagement and brand awareness marketing, there’s no better platform. Instagram has surpassed its reputation as a place that people take pictures of their food, coffee and...
by idigmarz | Nov 26, 2015 | What we do
At idig, we believe in the ripple. It’s not a new theory to marketing, but one that we’ve dug out of our traditional marketing trunk and applied to the digitally social world of business. Today, word-of-mouth marketing exists at a more sophisticated level,...
by idigmarz | Nov 13, 2015 | Content Marketing Strategy
We’re often asked if blogging is really necessary. Especially from small to mid-size businesses that just don’t want to part with the time or resources to produce quality content on a regular basis. Our answer is almost always a resounding YES, no matter...
