Engagement metrics—playing the numbers

Engagement metrics—playing the numbers

The most important aspect of any engagement metric is to understand what type of conversion you want to achieve through your marketing actions. For every campaign, you need a goal. This may sound obvious, but in a social networking world, the equation is not so easy....
Top 3 e-commerce marketing trends in 2015

Top 3 e-commerce marketing trends in 2015

As technology evolves, e-commerce players have to keep up with efficient online buying and selling. In 2015 and beyond, they need to be at the top of their game. With the introduction of flash sales and daily deals, distinctions between a retailer and an etailer are...
Tapping the power of social media promotions

Tapping the power of social media promotions

Some of the most effective social media content campaigns are promotions. They can extend your reach and further engage consumers. But running promotions is not as easy as it sounds. Content marketing is not about hard-sell advertising, or saturating feeds with too...
Marketing to a diverse generation

Marketing to a diverse generation

Most folks believe that the millennials are one single (entitled) entity of young adults between the ages of 18 and 34. And this would be somewhat incorrect. They are not a single entity—they are, in fact, incredibly diverse. Different cultures, different...
Why your B2B content isn’t engaging

Why your B2B content isn’t engaging

All too often we get asked by B2B companies why their audiences aren’t growing or engaging—even though they are committed to putting out content. The commitment to sharing content is only the foundation of a great strategy. Compelling content that is...