by idigmarz | Sep 20, 2017 | Content Marketing Strategy, Search Engine Optimization
Back in the early days of SEO, keyword density was the easiest way for almost any business to start ranking. Google scanned data based purely on the focus keywords that were present on the page, allowing marketers to easily measure success based entirely on how you...
by idigmarz | Sep 13, 2017 | Facebook, Social Media Posting
Running a contest on Facebook is a great way to increase engagement and brand awareness. However, far too many businesses don’t fully plan out their contests or even set objectives or benchmarks. To harness the potential of Facebook contests, make sure you take some...
by idigmarz | Aug 2, 2017 | Review and Reputation Management, Social Media Posting
Engaging with your customers online in an important digital marketing strategy, where the end goal is usually to spark lively discussions on your brand’s social media pages, especially Facebook. However, it’s unrealistic to think that you’ll only ever receive positive...
by idigmarz | Jul 7, 2017 | Content Marketing Strategy, Conversion Optimization
Sales are all about making connections with your consumer base. Therefore, plain language in your content marketing is vital to the success of your business. They’re fundamentally linked because your audience needs to be able to clearly understand the point you’re...
by idigmarz | Jun 15, 2017 | Social Media Posting
Hashtags can be a divisive social media tool. Some embrace the # symbol while others are completely mystified about its purpose and power. When used correctly, hashtags can increase engagement and brand awareness; however, if overused, cluttering your post with...
