by idigmarz | Aug 1, 2018 | Content Marketing Strategy, Conversion Optimization, Google
Google fiercely protects how their algorithms work and it can take a lot of trial-and-error to figure out the best practices for ranking content. At idig Marketing, we’re constantly testing different practices and always adjusting our process to increase our clients’...
by idigmarz | Jul 25, 2018 | Google
The 2018 Google Marketing Keynote was filled with a number of announcements, including the rebranding of Google AdWords to Google Ads, Google Marketing Platform and Google Ads Manager. In addition to the name change, topics to watch were machine-learning and the...
by idigmarz | Jul 19, 2018 | Instagram, Social Media Posting
In the constantly changing world of social media, it’s hard to predict when a new innovation or trend will come along that significantly impacts the way people interact online. Although YouTube has been the industry leader in long-form video for the past decade,...
by idigmarz | Jul 11, 2018 | Google, Review and Reputation Management
The Google Knowledge Panel is an important part of your business’s online presence. This information box lets prospective customers know that you’re a legitimate business while providing an overview of your operation—from your address and phone number to your business...
by idigmarz | Jul 4, 2018 | Digital Marketing Strategy, Social Media Posting
There are many different outlets for your brand to interact with consumers: in person through employees, through the language in advertisements or through online communications on social media. It seems that now, more than ever, it’s becoming increasingly easier to...
