by idigmarz | Feb 6, 2019 | Search Engine Optimization
An SSL (Secure Sockets Layer) certificate changes a website address from HTTP to HTTPS and ensures all traffic between the web server and the web browser is secure. Until recently, SSL certificates did not significantly affect SEO (Search Engine Optimization) and was...
by idigmarz | Jan 23, 2019 | Content Marketing Strategy
Over the last two years, there has been a 500% increase of “near me” searches.1 People are searching for products or services and want Google to display local results without adding location qualifiers like a city or neighbourhood name. While helpful for consumers,...
by idigmarz | Jan 16, 2019 | Conversion Optimization, Technology
With almost 60% of the CMS market share, there’s a good chance your business website is built on the WordPress platform.1 Since so many companies rely upon WordPress, the new Gutenberg update will have dramatic impacts on your day-to-day operations including how you...
by idigmarz | Dec 5, 2018 | Paid Advertising
The terms “Organic Search” and “Paid Search” may not sound familiar to the average person, but should be common knowledge for anyone who’s business operates online. The two terms refer to the types of results that are presented when someone seeks an answer online....
by idigmarz | Nov 21, 2018 | Conversion Optimization
Many companies have times during the year where sales peak and an off-season where sales slow down. However, some businesses work in an extremely seasonal industry—where weather or time of year completely dictate sales. With a smart digital marketing strategy, you can...
