by idigmarz | Dec 3, 2025 | idig in the news, In the News, Insights
As a business owner, you may be wondering if your top of page rate actually matters. The short answer is no. A low absolute top rate is not a problem if your CPA is strong and your impression share is high. Here’s why. 1. CPA Is the Most Important Metric If your cost...
by idigmarz | Mar 15, 2024 | Google, In the News, Search Engine Optimization, Technology
With the introduction of AI, comes Google’s Search Generative Experience (SGE), an innovation in the search engine experience. What does it look like? How does it work? And most importantly, how will it affect your business rankings on Google? Digital marketers are...
by idigmarz | Mar 22, 2021 | Content Marketing Strategy, Digital Marketing Strategy, Tips and Tricks
Marketing trends are no different than any other trends in that, by definition, they are constantly changing. Business-to-business marketing trends often get overlooked as long as the influx of leads doesn’t stop, but it’s important to look at the clients you are...
by idigmarz | Dec 2, 2020 | Digital Marketing Strategy, Search Engine Optimization, Tips and Tricks
There is a common misconception amongst some business owners that you can utilize SEO sporadically and still reap all the benefits. Unfortunately, that isn’t the case, SEO requires constant attention, and if you stop using it, you’ll see an immediate negative impact...
by idigmarz | Sep 18, 2019 | Building a brand online, Content Marketing Strategy, Google, Search Engine Optimization, Tips and Tricks, What we do
Anyone that has been involved with their digital marketing strategy has likely heard the term SEO. An acronym for “Search Engine Optimization”, it’s often described as a set of practices that help rank your website for relevant keywords in your industry. Some...
